As a webmaster, it’s something we all dread–finding out after-the-fact that the domain we’re responsible for has unintentionally expired. (THINK: Waking up to discover that the plane for the much-needed vacation that you’ve had planned for months left 2-hours ago. “D’oh!”)
While we were unable to contact an ear-witness, we have no doubt someone over at the offices of foursquare.com could be heard exclaiming “Oh, shit!” Apparently, after foursquare unknowingly let their domain renewal slip on March 25th, its registrar pulled the domain within 24 hours and slapped up their own landing page.
As Domain Name Wire reports, foursquare.com owned-up to the billing slip up and admitted fault for having allowed its domain registration to expire with GoDaddy. (Personally, I can’t imagine having to have uttered such words to my boss–the thought alone has me near a cold-sweat!)
For a company hoping for an $80 million valuation, you’d think they’d be a bit more on the ball!
Tags: billing error, domain, expire, foursquare, GoDaddy, registrar, Webmaster's worst nightmare