The Unofficial Guide to foursquare.com
Foursquare In The News
Here are some articles in the news covering foursquare.com: June 2010 Nearly Two Billion Tweets a Month; Giddy Foursquare Mayors Suspected - from Digital Daily - June 2010 Which App Does Checkins Best? [STUDY] - from Mashable - June 2010 Six Flags Partners With Foursquare and Launches New Fan Badge - from Yahoo! News - June 2010 Foursquare Now Experimenting with Badge Rewards - from Mashable ...
Newspapers Look to foursquare
Publishers befriend foursquare Earlier this year, Canadian daily paper the Metro announced it was teaming up with foursquare to offer a special Metro Badge (and give away five iPhone. And the Financial Times announced it would be offering points to students who checked in at certain venues which could be used toward unlocking articles behind the site's paywall. Both of these were wins for foursqu...
History Broadcasts Location — on foursquare
History Checks In with foursquare While we haven’t come across any official statements from the History Channel encouraging couch potatoes to turn off the TV and leave the house, we were pleased to notice the Channel has decided to pair-up with foursquare to enourage people to find out more about history in their communities. The History Channel has announced the launch of their “America t...
Teen Unlocks foursquare’s “Last Degree” Badge
Doesn't Santa Have foursquare? We're not sure how buddy-buddy fifteen-year-old Parker Liautaud and Santa Claus are, but we're fairly sure Ol' Saint Nick is gonna be ticked when he finds out a trespasser was the first to unlock the "Last Degree" badge on foursquare. While most students long to spend their Spring Break vacation on the beach, Liautaud, a California native, decided he'd make t...
Google Maps Get Yelp; foursquare Goes to Bing
Bing Maps to Incorporate foursquare Data Microsoft has announced that it will soon feature foursquare tips to help Bing-ers make (informed?) decisions while searching for venues using its Bing Maps service. The idea is to have Microsoft's Silverlight application pull in real-time check-in information to show users where the 'hotspots' in given areas are. Also incorporated will be a ranking...
Is Pre-Boarding Cheating?
Early Check-In on foursquare In scoping the corners of the Interweb for articles on creative uses for foursquare, we came across this amusing article on thinking outside of the box (or, shall we say, "square") by Cheeky Geek blogger, Mark Drapeau. You can use Web 2.0 tools any way you want – not just the way the majority of bloggers say you should...So, in that vein, I've been using FourSqua...
foursquare’s Hottest Geolocation: SXSW
SXSW Checks Out the 'Check-In' Since I left Austin, TX 5 years ago, I've always said that, when I grow up, I'd love to take a vacation and enjoy the city's South-by-Southwest Festival. At the time, it was my love for indie music and film, but in most recent years, SXSW has given cause for techno-geeks (like me) to drool, as well. As Kai Ryssdahl of Market Place reported in his interview with...
Venture Capital Firms Want in On Some foursquare
VC Firms Ready to Play Ball with foursquare A number of top-tier VC firms are competing to be the major player in foursquare.com’s next round of venture funding…and, apparently, all the interest is causing the company’s valuation to skyrocket. Since TechCrunch reported a few weeks back that the round could be around $50 million, interest in foursquare has increased–a report last week e...
foursquare’s Blacktop Goes Dark
foursquare Lets Domain Expire--whoops! As a webmaster, it's something we all dread--finding out after-the-fact that the domain we're responsible for has unintentionally expired. (THINK: Waking up to discover that the plane for the much-needed vacation that you've had planned for months left 2-hours ago. "D'oh!") While we were unable to contact an ear-witness, we have no doubt someone over ...

Venture Capital Firms Want in On Some foursquare

Posted By: Martin Martin on April 5, 2010 in Featured, In The News - Comments: No Comments »

VC Firms Ready to Play Ball with foursquare

A number of top-tier VC firms are competing to be the major player in foursquare.com’s next round of venture funding…and, apparently, all the interest is causing the company’s valuation to skyrocket.

Since TechCrunch reported a few weeks back that the round could be around $50 million, interest in foursquare has increased–a report last week estimated that foursquare’s worth could be close to $80 million on paper!

foursquare’s Advance to the Next Round

Back in September, after its last venture capital raising of $1.35 million from Union Square Ventures and O’Reilly AlphaTech Ventures, the company moved its domain over to foursquare.com (from playfoursquare.com.) In addition to the domain move, foursquare hired a design firm to do a sleek redesign of the site–since then, they’ve made updates to their mobile apps, as well.

Side-by-Side Comparison of foursquare App Redesign

A Side-by-Side Comparison of foursquare's Mobile App Redesign

Moving forward after this next venture capital round, foursquare will have to step up to the plate (or, blacktop, if you will…) Its service has been a bit quirky lately–a number of users have reported strange things happening with their points, not to mention its going dark at the end of March.

With other geolocation competitors like Yelp (which now allows users to check-in) and Gowalla, it’s going to be a rough fight in the schoolyard to earn and keep the title of King of the Hill.

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