Newspapers Look to foursquare
Publishers befriend foursquare
Earlier this year, Canadian daily paper the Metro announced it was teaming up with foursquare to offer a special Metro Badge (and give away five iPhone. And the Financial Times announced it would be offering points to students who checked in at certain venues which could be used toward unlocking articles behind the site’s paywall. Both of these were wins for foursquare, who’d yet to make its big splash at SXSW, but it seems these were just the beginning of foursquare’s relationships with publications.
The WSJ Engages foursquare in Push to Go Local
The Wall Street Journal has been tweaking its formatting to compete against the NYC leader in its efforts to increase its marketshare. Back in March, The Journal announced it would be launching a local news section for New York to begin in mid-April. Today, the “Greater New York” local section of the WSJ made its debut.
It seems such efforts by the Journal are paying off. (According to the chief revenue officer of the WSJ, the Times’ ad revenue is down 12 percent while the Journal’s ad revenue is up 25 percent in the last quarter. ) And to build upon their latest local efforts, the WSJ has announced three foursquare badges available to players in the City.
- These new Wall Street Journal badges include:
- The Banker Badge (when you check in in the financial district three times)
- The Urban Adventurer Badge (when you’ve checked in from all five boroughs)
- The Lunch Box Badge (when you check into a WSJ-reviewed restaurant more than once)
What’s the NYT’s Next foursquare Play?
Btw, for those not keeping track, the New York Times paired-up with foursquare back in February to bring users the “The New York Times Olympic Badge” and provided users with suggestions to allow them to tap into the best restaurants, attractions, shopping and nightlife.
However, as any tech blog enthusiast knows, “months ago” might as well be “eons ago” when it comes to the integration of emerging technologies–so what will the NY giant’s next play in the game of foursquare be?
Any suggestions for the Times for badges people would actually want to earn?
Tags: Banker Badge, foursquare growth, foursquare.com, local readership, location-based, Lunch Box Badge, New York Times, newspapers, NYT, social networking, special badges, Urban Adventurer Badge, Wall Street Journal, WSJ
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